Selling The Dream: A Podcast For Resort & 2nd Home Real Estate Agents

Are you in control of your business, or is it controlling you? Many real estate agents find themselves stuck, never able to get past a certain level in business. I think it comes down to one thing: they are controlled by their business. They are working constantly, and cannot let go of tasks. They don’t trust anyone to do things as well as they do these tasks. When you can’t let go of tasks, then they end up controlling you. In the industry, you have to pass off some of these tasks if you want to be able to grow in your business. But how do you let go? How do you work with an assistant? How do you relinquish control? Start small and strategic. Find something that won’t matter if they mess up. Hire someone to help you on a transactional basis. It’s like therapy: just take one step at a time. Recognize that there is nothing that they can screw up that you can’t fix together. Once you accept that, you’ll be able to train an assistant to be able to help you process even more transactions every year. On