Selling The Dream: A Podcast For Resort & 2nd Home Real Estate Agents

Do you feel like you rely on data in your business? Zillow, Realtor.com, MLS - all those places are invaluable sources of data that can drive your business and help you make decisions. But what happens if you don’t have any of that data: how do you sell then? There’s a lot that you can do: but the key is to commit to your lifestyle, and serving your clients and leads with the highest level of integrity. Sometimes that means that you give them information that means they don’t purchase from you. That also means that you’re helping them make “non-intoxicated” decisions: making sure they aren’t “under the influence” of their love for an area, and unable to make smart decisions. In the luxury market, you’re not making a one time sale. You’re serving a client who will become a lead generation machine. You’re making a customer for life. They learn to trust YOU as their guide through the process. People have learned that they can trust what I have to say about Maui - I have jumped into that Aloha life, and ea