Ballet to Business

It’s hard to believe, but 9 years ago, in October of 2010, Instagram emerged onto the scene. Serendipitously, at the same time that Instagram was undergoing its development process, our guest on todays show, Oliver Endahl, was also developing ideas of his own surrounding ballet and photography.  In early 2010, when Oliver was completing his final year as an upper level student at the San Francisco Ballet School, he had this idea to bring his brother’s cannon camera into the studios, taking pictures of him and his friends jumping around. Unbeknownst to him, when he posted them in a gallery on Facebook, they started traveling around the internet and gaining a lot of recognition!  Then October 2010 Instagram comes onto the scene. However, Since Facebook was working well for Oliver, he was a bit skeptical at first to jump on the platform initially. But after his younger sister, Alanna, encouraged him to not just upload photos taken on his iPhone 1, but upload his actual photos taken on his DSLR camera, his accou