Business Owners Freedom Formula With Paul Maskill

You don't "have" to...you're choosing to. And you're also choosing to make it more difficult for customers to do business with you. You're adding friction. And ultimately, you're losing customers...even if you don't know it. You're stepping over dollars to pick up nickels. This is just another example of how if you focus on building long-term relationships and not short-term profit, you will win. Do you charge fees for all of your other expenses? No...it's the cost of doing business. And if you're determined to make up that 3%, raise your prices by 3% across the board and stop charging this fee. Stop looking cheap. Start acting like a real business.