Selling The Dream: A Podcast For Resort & 2nd Home Real Estate Agents

Do you remember when we talked to Jay Otlewski? We talked to him in episode 119, where he shared one of his best resources: a book that he wrote himself! Jay found that his target clientele lived outside the Phoenix, Arizona area, but were buying homes in Arizona. How could he best serve them? He’d taken the time to get to know their desired communities, and the exact types of people who lived in those areas. But how could he make the connection from a distance? That’s when Jay, a math guy, sat down and wrote a book. It wasn’t hard: one Sunday morning, coffee in hand and a dog in his lap, Jay just started writing down all the questions his clients had. He answered them, one by one. Within hours, Jay had the first draft of his book. When he published it, and began using that book as a marketing tool, he established himself as THE real estate expert in active adult communities in the Phoenix area, and his business has dramatically changed. One little 6x9 book brought in hundreds of qualified leads who be