Solspace Business And Marketing Podcast

Give something away for free, but do it tactically. Give something away for free in order to give potential clients an easier entry point into a trusting relationship with you and your company. This was one of the lessons that Jae Barclay of ejaeDesign learned once his company launched Create-ee, a training resource for ExpressionEngine. Potential students can take a one hour introductory EE class and sign up for paid classes later or even become clients of the design and development side of the house. We all know that a free sample is a lead generator, but free samples can…