Dushs Digital Marketing Podcast

Budget / Expectation $60 k a year in a person vs $60 with an agency Expectation of that resource/budget Strategy Content (Video, Photography, Copy & Design) Placement (Ads, Website, Social) Reporting (online metrics + leads/sales) Experience & Time Experienced in particular areas of marketing Develop your own strategy or Hiring High level Marketer If you have strategy - must train team Depth of creativity, knowledge & experience (you get a whole team not just 1 person) Scalability (On off switch) and scale incrementally. Agency will have skills for each area VS employee will need to be an all rounder (usually less efficient) 100% Outsource Vs Working Alongside Knowing your business & industry inside out Concerns Web Copy Targeting Imagery etc Outsourcing 100% Pro - Don't have to think about it (agency should take ownership) Con - out of sync