Dushs Digital Marketing Podcast

Start with your goals in mind. Knowing what you want to achieve allows you to identify more efficient ways of getting there.  If you have a clear vision in mind you will be able to organise your content efforts in a way that drives those goals.  This will also allow you identify what content performs best. Audit your content Images, videos, blog posts, and website pages….conduct a complete audit of all the content surrounding your business.  Review the customer journey to finding your business: Awareness - How they first hear about you (social, ads, seo) Consideration - How they investigate your product or service (website, blogs, ebooks) Conversion - How do they purchase your product or service (e-commerce, meeting booking page)  This will allow you to: Find gaps / drop offs in the customer journey Evaluate which content is performing best. (Driving results + Engaging) Identify opportunities to reuse or repurpose content.  Review your content in full Content that's missing — What is