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On June 19, 2018 the Silicon Valley Speechwriters Roundtable held a conference call with Bob Sands. Bob is a speaker and speechwriter who has helped people and businesses tailor and tell their stories for the last 25 years. He has also been a Pastor, Entrepreneur, Coach and Radio Broadcaster. Currently, he is focusing his time on helping individuals, businesses and organizations clarify and communicate their message. As the President of Sands Communications, Inc., he has given over 5000 presentations himself to every kind of group from Funeral directors to firefighters to CEO's. He has coached and written keynote speeches for executives, helped salespeople hone their speaking skills and developed communication strategies for both political candidates and elected officials. The call covered a wide range of topics including: Bob's techniques for crafting a sermon, most often delivered to a familiar audience. The challenge of preaching to congregations where the common themes of the Bible known to earli