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One of the most popular break-out sessions at this weekend's National Speakers Association Conference was a three-hour session presented by Michael Benidt and Sheryl Kay on social media and the "Hidden Treasures the Internet". A standing room only crowd was treated to a fire-hose of information on everything from advanced Google search tips to ensuring the audience can see the relevant information on a slide by using SnagIt. Not to mention advanced tips on blogging and podcasting, how to use Creative Commons to grow your business and much more. It was apparent from the questions the audience asked that many NSA'ers are social media novices. So rather than stick around to ask Michael and Sheryl comment on their class, I caught up with some of the audience and asked what were some of the opportunities and challenges presented by this plethora of social media tools, and what practical steps they planned to take to incorporate them in their existing businesses. The most successful NSA members have the design