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Interview: Kare Anderson – Say it Better

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Sinopsis

Sausalito resident Kare Anderson invited my wife Sandra over to discuss marketing her new business College Steps. This once "phobically shy" Emmy-winning TV commentator - turned public speaker - knows how to communicate to connect. She's the publisher of the international Say It Better E-Zine. She's the author of several books, including Getting What You Want - Resolving Conflict Sooner - Walk Your Talk and Beauty Inside Out. She's a trailblazer in media, business and politics. A former journalist for the Wall Street Journal, Le Monde, UPI, and other newspapers, Kare has worked in the telcommunications industry, co-founded of a national public affairs and advertising firm and is now president of the Communicate to Center. In government, she was a state senator's chief of staff, co-founder of nine political action committees and appointed commissioner. Kare's a frequent strategic communication coach to leaders in business and government. I asked Kare what she thinks the biggest mistakes corporate executives