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Seth Godin, author of The Dip spoke in Santa Clara last night. He's a masterful public speaker as well as an awesome entrepreneur and thought leader. I can recommend dipping into his blog for his take on a range of ideas. This brief extract from his talk captures the flavor of The Dip: recognizing the power of being the best in the world at what you do and resisting the temptation to quit before you get to be the best. Click on the podcast to hear Seth speak.