Ad Age Marketer's Brief
TrueCar gets a facelift
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:20:47
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Sinopsis
TrueCar, which runs an app connecting car buyers to dealers, wants to lure more millennials and women. Chief Brand Officer Lucas Donat breaks down how it is going about it with a new campaign, logo update and website overhaul.
