New Books In Popular Culture

Professor Blain Roberts of California State University, Fresno, talks about intersections of race, identity, and memory in the South in a wide-ranging discussion that starts in the segregated beauty parlors of the Jim Crow era and ends with remembrances of slavery in modern-day Charleston, South Carolina. From the South's pageant queens to the importance of beauty parlors to African American communities, it is easy to see the ways beauty is enmeshed in southern culture. But as Blain Roberts shows in this incisive work, the pursuit of beauty in the South was linked to the tumultuous racial divides of the region, where the Jim Crow-era cosmetics industry came of age selling the idea of makeup that emphasized whiteness, and where, in the 1950s and 1960s, black-owned beauty shops served as crucial sites of resistance for civil rights activists. In these times of strained relations in the South, beauty became a signifier of power and affluence while it reinforced racial strife. In Pageants, Parlors, and Pretty Wom