Startup Handmedowns

Lo Toney is an investor and founding managing partner of Plexo Capital a fund that invests in women and people from minority backgrounds. Plexo Capital, the fund founded by the former GV partner recently closed its first fund of $42.5 million. The plan is to invest in both startups and emerging VC funds, with 60%  of the capital going toward venture capital funds as a limited partner, and 40% going directly to startups. Lo has had an incredible career to date and on this episode, we discuss the work he’s done over the years with the likes of eBay, to the gaming giant Zynga to transitioning into a venture role at Google Venture Partners which led him to create Plexo Capital. Not only do we get all the gems of what an elaborate career such as Lo’s would produce but, we also get super detailed on marketing, consumer brands and more importantly how marketing should be viewed as maths and science and anything else. This episode was sponsored by Blinkist Blinkist.com/handmedowns to start your free 7-day trial