Money Tips Daily By Charles Kelly, Former Ifa And Author Of Yes, Money Can Buy You Happiness.

Amazon is running and Amazon Prime day shortly and will be running special offers in order to get people to buy more stuff. If you are shopper, then you might pick up a few bargains on the other hand you might spend money on things you don’t need! If you are a marketer, I assume you have already prepared for this day. What is the point of these days?  It’s easy to be cynical about Black Friday, Christmas, January sales, Mother’s Day, Father’s Day, Easter and so on.  The aim is obviously to create an event and encourage people to buy. Do you have to wait for those specific days? No, you can have your own events.  Rob Moore of Progressive recently merged two divisions of his company into one. Rather than just let it pass as an accounting event, he had a progressive day in which he had special offers on his courses, one off special deals...you get the picture.  Despite the fact that we are all shopping more and more online these days, good shopping malls are still thriving. Why, because they