Ad Age Marketer's Brief
Anti-snob cocktail marketing
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:24:04
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Sinopsis
Jason Sorley, brand Director for whiskey at Diageo, on how Seagram’s 7 is reaching out to Middle America with marketing that takes on the pretentiousness surrounding cocktail culture.
