Kentucky Entrepreneur Hall Of Fame

Season 2 | Episode 25: Ian Gerard, the CEO and product designer of Adder talks about his company making outdoor advertising engagement easy. Adder is a specialized real-time, real-world data analytics platform for out of home and word of mouth advertisers.  Their advertising and audience measurement tools bridge the gap between digital and physical ad spaces and help brands invest directly in their community. Ian Gerard is a lifelong entrepreneur with a passion for stories, space, place, and time. Before Adder, Ian surveyed and mapped construction sites as a geospatial data specialist with Multivista, a startup that became a subsidiary of Hexagon and Leica Geosystems during his time with the company. In 2015, Ian kickstarted his first venture, a community farm focused on providing fresh, local food to the economically disadvantaged. During that time, he learned a lot about building communities and providing value to them. Since then, he's been working to bring modern data science to age-old industries