Apps Rule Everything Around Me

SMS marketing. No it's not a replay of a podcast from 2001; we took a look at the unloved marketing medium, SMS.  Email marketing has it's place and it does work. BUT, its a crowded marketplace, and you aren't just competing for attention from competitors but also from other industries too.  Every so often I get a text from my phone provider reminding me I have nailed my data. I also get a text once in a blue moon from the Doctor's and from my Dentist. And that's about it. If you run an e-commerce or a retail  business that collects information relating to deliveries etc, using the email data because it costs less to send an email; is a bit of a 'stepping over a dollar for a nickel' strategy. This means, in order to save a few quid/dollars, you do something that yields less money. But email isn't free, you need to pay for mailchimp accounts and there is design time too. Then you send out the email, and you are sending it to someone's email inbox that has spam catchers. A text message, is a couple of sentences