Apps Rule Everything Around Me

This episode I speak to my business partner and wife, about her new venture 'Stories like ours'. Stories Like ours is a wedding stationary business that offers a high end product but without the price tag. Using a range of available templates that are updated as trends change, Rachel's business provides the full service including printing; utilising the lower print costs the company benefits from, due to pre-established networks. Rachel's background is in graphic design, while her sister Becky her business partner is a copywriter. Together they have begun to build a lifestyle business with the focus on supplementing their income and expanding beyond. I talk today about the importance of building a social presence in an intelligent way, as well as coming up with ideas to enable them to capitalise on what is a global audience for this product.  Hashtags are things that as consumers we whack on, but for businesses, monitoring them correctly and having an alternative approach for using them in your own conte