Listen Money Matters - Free Your Inner Financial Badass. All The Stuff You Should Know About Personal Finance.

Some people who are hesitant to invest in the stock market are willing to invest in gold. Why? Gold is tangible, you can see it, hold it, and keep it right in your own house (or bunker). You can buy it from some guy in a late night infomercial. You can buy it with images of the fallen Twin Towers on it. Or an American eagle. You can’t say any of that about investing in the stock market! When you own stock, you don’t own a tangible thing. You have to deal with some slick stockbroker if you want to buy and sell it (you don’t). And stocks don’t come in a limited edition collector’s box. LMM hasn’t discussed gold very much in the past and like a lot of you, thought it was something only Doomsday preppers were interested in so not really relevant to us or our audience. But while doing research for the Golden Butterfly episode, we learned some legitimate reasons for investing in gold and none of them are related to the zombie apocalypse that is surely coming. Many of our listeners wanted to know more about it too,