Alexa In Canada: Amazon Alexa And Echo Skills, Tips, And Tricks For Canadians

In this episode, Teri welcomes Patrick Givens, the VP of Smart Innovation and the head of VaynerSmart, VaynerMedia's IoT and emerging tech division.Welcome, Patrick!Patrick is the lead development of VaynerMedia's global voice-first marketing programs, creating some of the most widely used interactive voice experiences for Amazon Alexa and Google Assistant, and developing a first-of-its-kind Voice AOR model to integrate these emerging channels into client business strategies from inception.Prior to joining VaynerMedia in 2016, Patrick led innovations strategy, brand planning, and client relationships at some of the world's leading advertising agencies, developing innovative marketing products, brands, and new businesses for clients ranging from Fortune 500s to new-to-world startups. As a speaker, he's addressed the values of a "user-led, technology-enabled," approach to innovation at events such as SXSW, AdWeek, Social Media Week, and many more.How VaynerMedia Got Involved in VoiceIt all arose very organicall