Alexa In Canada: Amazon Alexa And Echo Skills, Tips, And Tricks For Canadians

In this episode, Teri welcomes Giles Rhys Jones, the CMO of What3Words, a 100+ person tech startup trying to change the world for the better by addressing it all with just three words.Welcome, Giles!Giles created the vision, positioning, identity and go to marketing strategy for the company. He took What3Words from a quirky idea to a globally recognized brand used by organizations, individuals and governments in over 170 countries.What3Words’ technology helps people find locations on our entire planet using words instead of addresses. Giles comes on to talk about this technology and how voice technology is affecting the way locations can be found on planet earth.What3WordsThe company’s founder, Chris Sheldrick, used to organize music events around the world and was constantly frustrated with bad addressing. Band members and equipment would end up at the wrong place all the time. He used to use GPS coordinates but with GPS, if one mixed up just one number, they would get lost.Chris and his friend Mohan (a What