Alexa In Canada: Amazon Alexa And Echo Skills, Tips, And Tricks For Canadians

In this episode, Teri welcomes Emily Binder, a leading voice marketing strategist and a consultant to brands.Welcome, Emily Binder!She is the founder of Beetle Moment Marketing, a voice-first marketing agency where she helps brands reach customers in this voice-first world. She is a frequently sort after speaker and received rave reviews at the 2019 Alexa Conference for her talks on marketing in this voice-first world. She comes on the show to talk about her background, why she is so enthusiastic about voice, sonic branding and why flash briefings are such an incredible opportunity when it comes to getting a brand’s voice heard in the voice-first world.BackgroundShe has been in marketing for over a decade and started out with a heavy focus on social media and content marketing. Over the last couple of years, she has shifted her core focus onto voice, but still works on social media.The Compelling Nature of Voice She was one of the early adopters of voice technology back in 2014. She got the 1st-Gen Echo