Alexa In Canada: Amazon Alexa And Echo Skills, Tips, And Tricks For Canadians

In this episode, Teri welcomes Doug Schumacher, Co-founder, Content Strategist, and Advertising Creative Director at Zuum, and Writer and Producer of the podcast, Homie & Lexy, to talk about marketing trends in the voice-first technology world.Welcome Doug Schumacher!Doug Schumacher is a marketing guru. He has extensive experience in radio, advertising copy-writing, new media marketing, and is a leader in voice-first technology marketing strategies. He comes on the show today to discuss the future of marketing for voice, and using voice for marketing.We covered a lot of ground in this interview, and below you’ll find a summary of the key take-home messages.How to Market A Voice-First ProductStart by identifying your target audience and the competitive landscapeDetermine your product’s/service’s distinct advantagesConsider creating broad, high-level branding messages on multiple channels (i.e. podcasts, flash briefings, voice skills, etc.)In the new market of voice-first technologies, there are some specif