In The Slipstream

“Websites that work” – a conversation with Matt Wilkinson Show Notes In this episode we talk with Matt Wilkinson of Bizink about websites that work. Amongst a range of interesting topics, we discuss the role one’s website plays as part of an overall marketing program; the respective importance of content and design of a website; having “hero content” on your site, together with common mistakes and misconceptions. Matt also shares some interesting observations about “vanity metrics”; the benefits of having “hero content” on your site and how to be relevant to the core market that you are seeking to attract to your firm. Throughout the discussion, Matt also shares some powerful opinions about websites, such as “You don’t need to be different. You just need to be good” and to be extremely wary about “SEO experts” who may promise much but deliver little. He is also very insightful with respect to one’s overall marketing strategy, sharing that consistency trumps creativity and that accountants often under budget f