Dollars And Change Podcast

Daniel Korschun, Associate Professor of Marketing at Drexel, joins hosts Nick Ashburn and Sandi Hunt to discuss the story of the New England grocer, Market Basket, and how customers, suppliers, and employees successfully rallied together to boycott the boards decision to fire CEO Arthur T. Demoulas, and how this protest theory still applies to current social impact issues on Dollars and Change. See acast.com/privacy for privacy and opt-out information.