Open For Business

Super Bowl ads for $3.9M, social media hijackers, inbound marketing bubbles?, and a message of endearment from LinkedIn. All this and more to help you get and keep customers, on the latest edition of OFB. Brian, Tom and Ken explore the mania of advertising tied to the Super Bowl, specifically looking into some marketing stories tied to the game. http://blog.hubspot.com/blog/tabid/6307/bid/34138/the-top-5-super-bowl-themed-marketing-stories-of-the-week?source=Blog_Email_[The%20Top%205%20Super%20Bowl] And did you know that you can dunk Oreo’s in the dark and radiologists can operate in the dark? These are just two of the brands that “newsjacked” the Super Bowl blackout through really fast and pretty creative use of Twitter. http://blog.hubspot.com/blog/tabid/6307/bid/34141/10-innovative-social-media-newsjacks-of-the-super-bowl-power-outage?source=Blog_Email_[10%20Innovative%20Social] Want to go to a game? Be a good customer. Companies spent over $20 billion on sports tickets last year; a 25% increa