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OFB 61 | How to Raise Prices without Losing Customers: Lessons from Airline and Cable Companies

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Sinopsis

-Which do you like better ALL INCLUDED pricing, or ALA CARTE pricing? -What company lost millions in dollars and customers, then gave their CEO a 100% pay increase? -And How to raise prices for your products or services and not lose business Guest Host: Lon Seidman - Host of Behind the Video and Lead Writer of CTTechJunkie.com, but also a partner in the Safety Zone, his family’s glove and safety equipment business, SafetyZone.com. *******HOT POTATO NEWS 1. Is Ala Carte ruining the Airline Industry? Add on fees initially kept the cost of the air ticket down. They have creeped up, along with increased fees. Is air travel a unique industry for pricing? http://www.telegram.com/article/20121230/NEWS/112309994/1002/business Lon: No fees on Southwest Everyone else subsidzes elite flyers on major airlines. They pay no fees. 2. Double you’re prices and see the CEO double his pay. NetFlix CEO Reed Hastings gets $4million now. $10-$20 monthly subs or $8/mo. We can complain, but only cable TV providers might li