Open For Business

Franchising has great appeal, but is it right for you? Tom Russo, Brian Parker and Ken Cook take an in depth look at franchising; the good, bad and ugly of it. As always, we open with what’s Hot in the world of customers, marketing, and sales. Presenting the Hot Potato News for the first full week of October 2012. Are Facebook clicks totally meaningless? The answer is yes, no or maybe, depending on who you are. Hubspot’s blog explores how your social media metrics need to align with your marketing strategy. http://blog.hubspot.com/blog/tabid/6307/bid/33671/are-facebook-clicks-totally-and-utterly-meaningless?source=Blog_Email_[Are%20Facebook%20Clicks%20] Hubspot’s blog strikes again with 7 Reasons Why Your Brand Will Never Be As Awesome As Apple’s. How many do you identify with? http://blog.hubspot.com/blog/tabid/6307/bid/33661/7-reasons-your-brand-will-never-be-as-awesome-as-apple?source=Blog_Email_[7%20Reasons%20Your%20Brand] One feature you don’t want on your iPhone -- the ability to spy on yo