Ft Life Of A Song

Hip hop may have started in the Bronx, but today’s rappers are millionaires with business empires that extend way beyond music. Ahead of Jay Z and Kanye West's European tour of their joint album Watch The Throne, Raphael Abraham talks to FT critics Ludovic Hunter-Tilney and Richard Clayton about the evolution and future of rap. With clips from The Sugarhill Gang, Jay Z and Kanye West, Evidence and DJ Shadow. Produced by Griselda Murray Brown  See acast.com/privacy for privacy and opt-out information.