Tech Interviews

In this episode, we look at a topic that is not normal Tech Interviews territory, but one that is going to be a huge focus for businesses of all shapes and sizes as we come to grips with the COVID realities that will be with us for some time to come and that is how do we use technology to better market our organisations and sell our services? My guest is Vlad Edelman, CEO and founder of Targetable a digital marketing platform and service that helps businesses to use technology to better market and sell to their customers base. Vlad has vast experience in the areas of both digital platforms and online marketing services with a very impressive CV developing solutions for some of the best-known brands in the world, in this episode Vlad shares some of that experience as we discuss some of the pitfalls with today’s marketing approaches and how marketing may not be quite as easy as everyone likes to think! We discuss. • I’m in IT why should I care about marketing? • Why everyone thinks they can do a marketeer’s