Alexa In Canada: Amazon Alexa And Echo Skills, Tips, And Tricks For Canadians

In this episode, Teri welcomes Arianne Walker, the Chief Evangelist for Alexa Auto at Amazon, where she helps educate automakers and device makers about voice.Welcome, Arianne!Prior to joining Amazon, she was head of automotive industry strategy at Oracle Data Cloud where she helped automotive marketers discover and implement the best possible audience strategies for their marketing efforts. Her automotive background began at JD Power, where she spent a dozen years providing direction on automotive marketing industry trends.Getting Involved in VoiceIt all started from the auto industry for her. When she heard about the position of Chief Evangelist for Alexa Automotive, she was immediately attracted to it.The idea of having a great voice assistant in the car was amazing for her, and she feels the car is the most appropriate place to use a voice assistant because it strips away the complexities and minimizes distractions.She learned a lot since joining Amazon and she’s all about the consumer perspective of thin