Selling The Dream: A Podcast For Resort & 2nd Home Real Estate Agents

Are you interested in surprising and delighting your clients? You may want to look into giving better gifts! And we’re not just talking about getting some cheap swag, and putting your logo on it! Everyone gives swag or logoed items for anniversaries, birthdays, and Christmas (we call those ABC gifts). But if you want to be like Seth Godin’s purple cow, and stand out, you’re going to want to be completely different! Gifts surprise and delight your clients, and make them feel special and noticed. It’s not about the transaction, or even the item itself (although you need to be strategic about what you choose!), but it’s all about making the recipient feel special and valued. The relationship is the key: make your clients feel like their relationship is worth investing in, and they’re going to remember you! If you can get your clients selling for you, and bringing in those quality leads, you’ll be amazed at how the money invested into good gifts pays off: and fast! So stop giving crappy gifts, and