The Saas Revolution Show

After he left Eloqua and before starting Influitive, Mark Organ tried really hard not to go back to SaaS. The experience of seeing Eloqua, the company he had built with his two hands, go public without him as the CEO had been too painful. He didn’t want to inflict that sort of pain on himself once again. No matter what he tried, it never really brought him contentment. So he decided to do it once again. But do it right. The start of Influitive was slow as they were introducing a completely new category but once it took off it really took off. For awhile Influitive was one of the fastest growing SaaS companies in the world. There was a time their LTV to CAC ratio was 6 to 1. Everything was going stellar until it stopped. Just like that. Influitive hit a ceiling, which as it turns out is a common occurrence for many other MarTech SaaS companies. It was time for some major changes. Employees had to be let go, perks had to be stripped down, costs reduced severely. But to truly survive and prevail, Mark had to im