Health Care Rounds

In this episode, John Marchica speaks with Mr. Ramon Soto, Northwell Health’s Chief Marketing and Communications Officer. Mr. Soto came to what was formerly known as the North Shore-Long Island Jewish Health System after several years of unsuccessful deliberations on how to rebrand the system. In the interview, he touches upon how marketing is much more than “what looks good” and how to use market analytics as a driver to a more consumer-centric health system. Here are some of the interview highlights: The thought behind Northwell Health’s recent rebranding strategy How Northwell Health uses marketing analytics to understand customer needs Using storytelling to stand out in the highly competitive market of New York Speaker Bios Ramon Soto is a skilled marketing executive with deep healthcare and financial services experience. Ramon is the senior vice president, chief marketing and communications officer for Northwell Health. He is responsible for the development and execution of Northwell’s brand strategy,