Ux Cake

For any experience you’re designing, you want to know what the current trends are, but if you’re looking for innovative solutions, you want to predict what future trends will affect your audiences' needs & motivations & obstacles so you can design for the future. Our topic this episode has a fairly unsexy name but is thoroughly intriguing — innovation-based trend forecasting. This isn’t currently a common methodology in UX today, but it’s something that could definitely be a game-changer for your organization.My guests are experts in trend forecasting: Lillian Pontius-Goldblatt is a senior strategist and brand storyteller at Carbone Smolan Agency, and Jennifer Passas is a brand strategist at Gensler. In this episode we’re talking about applying trend forecasting to your design practice. And this is not just focused on the design of a digital product though it can include that - but design as it applies to the larger human experience -- built environments, or workplace design, physical or organizationa