Ux Cake

Are you committed to doing user research in order to design and build products and services that work well, solve real needs, and create engaging experiences? Chances are pretty good that if you produce user research in your work, at some point you will feel like your research is just not making the impact it should be. Or you may have trouble making a case for doing more research — and the number one way to get your organization on board with doing more research is to make sure the research that IS done is super effective. So, how can you get more effective?We spoke with expert researcher Danyell Jones, and she’s got a recipe for making research more effective for in-house teams. Danyell is a User Experience Research Lead at ZS Associates, a management consulting firm in Chicago, and she’s giving a talk at the upcoming Convey UX conference called A Recipe for In-house Research. We caught up with her recently where she was working from home while Chicago was in the middle of the Polar Vortex.&n