Ux Cake

Ep. #17: Using tarot cards to create outcomes-focused designis a very out-of-the-box approach, and yet it's actually really simple and approachable. In this episode I talked with Sheryl Cababa, an executive creative director at Artefact Group design agency, about their Tarot Cards of Tech. It's a card deck of prompts for team discussions, a fun product that's meant to be playful, but with a serious purpose – to get teams thinking differently about their strategy and design. In this fun interview we touch on everything from British vs american spelling, and "satanic strategists,” to the more serious subject of design ethics and taking responsibility for the consequences of the products we create. But mostly we discussed how to use these cards to think more broadly about the bigger picture of your strategy and design."Think first about the outcomes you want to achieve, and work backwards from that."Sheryl is a multi-disciplinary executive creative director at Artefact Gro