Escrow Out Loud: San Francisco Real Estate

After catching up on the market situation last week, we got to thinking about real estate statistics and how Realtors use and mis-use them. This week on Escrow Out Loud, our San Francisco Real Estate podcast, we were inspired to chat about one of the most popular real estate statistics in San Francisco: price per square foot.[00:21] Price per square foot (PPSF or $/SF) is a useful metric for pricing consideration and analysis. But where does the number come from? In San Francisco, MLS listings often contain a square footage measurement that allows us to calculate price per square foot. However, MLS sources for square footage come from a variety of sources, and there are no "square footage police" who verify, regulate, or monitor the reporting of square footage.Finally, we talk about some property types where price per square foot may be a more useful or accurate measurement than in other areas. In a nutshell, price per square foot is most useful where there is homogenous housing.[05:38] Another challenge in m