You, Me, and Your Top Three

In this episode, Gregg speaks with Paul Tedesco, Managing Director CRM & Digital at TrackDDB, a digital marketing agency in Canada. Paul discusses how he got to where he is in the industry and his predictions of where marketing will go over the next 5 years. Of course, Paul shares his Top 3 which includes lifelong friends and people who help him ‘gut check’. And you have to hear what he has to say about winning trust with a normally counterintuitive business model. All this and more! About Paul Tedesco A 25-year marketing industry veteran, Paul has spent his career focusing on using data, technology and analytics to deliver the right message to the right customer at the right time. This journey has led from mass advertising to promotions, shopper marketing and 1:1 CRM. Paul currently heads up the North American operations of Track DDB, a leading data, technology and analytics agency focusing on data driven marketing. Paul Tedesco (MBA, DeGroote School of Business, McMaster University) has been an instru