Ad Age Marketer's Brief
What Applebee's is doing differently to get through 2020
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:23:47
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Sinopsis
Applebee's CMO Joel Yashinsky joins Marketer's Brief to discuss how the brand changed its plans due to the coronavirus pandemic, from pulling media spending early on to finding a way to send some birthday cheer via Twitter.
