Ui Breakfast: Ui/ux Design And Product Strategy

Episode 201: Data-Driven Insights with Helena Ronis

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Sinopsis

How can analytics direct us to the right path for our product? And how can we lay the best foundations for measuring website engagement? Our guest today is Helena Ronis, founder and CEO of AllFactors. You’ll hear Helena’s recommendations on analytics, content marketing, driving traffic, SEO, engagement, readership, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesAllFactors — Helena’s product, a marketing analytics toolVoxSnap — Helena’s previous productGDPR, CCPA — key privacy actsAdobe Analytics, Google 360 — enterprise web analytics toolsMIT Sloan — MIT’s world-renowned business schoolAllFactor’s Marketing Insights Blog — their blog where you can follow Helena’s SaaS Marketing seriesHow Copysmith is Utilizing The GPT-3 AI to Automate Copywriting for Marketing — Helena’s interview with Copysmith founder Jasmine WangSurvival to Thrival — a two-book series for startups by Bob Tinker an