Natural Products Insider

Macro issues such as the aging U.S. demographic and the health issues that brings; an interest in transparency in the supply chain; and a move toward “tribes” related to wellness initiatives and product purchases are all impacting the way brands can connect with consumers in the dietary supplement space. In this SupplySide West edition of the Healthy INSIDER Podcast, Tracy Landau, president of MarketPlace (market-pl.com), and Megan Hook, growth strategy director, discuss new consumer research techniques they used in a recent study about consumer desires in the supplement space, including the use of video capture to offer qualitative insights. Tracy and Megan will be presenting at SupplySide West in Las Vegas on the SupplySide Central Stage; their talk, “What Consumers Want in a Supplement Brand,” takes place Friday, Oct. 18, at 2:30 p.m. (https://west.supplysideshow.com/en/Events_and_Education/session-details.html?SessionID=80) In this podcast, Landau, Hook and Informa’s Heather Granato discuss: • How the i