Abundant Culture Podcast

This week we’re talking with a brilliant businessman, Dr. William Putsis! In this episode we’re covering: What the carrot and stick method is How to achieve higher profit margins How to determine what business to start And so much more!! Dr. William Putsis is a Professor of Marketing, Economics and Business Strategy at the University of North Carolina-Chapel Hill, and a Faculty Fellow for Executive Programs at Yale University. He is also president and CEO of Chestnut Hill Associates, a strategy consulting firm, and founder of the software company, CADEO Economics, which automates his data modeling-based strategy development processes. His new book is The Carrot and the Stick: Leveraging Strategic Control for Growth (Rotman-UTP Publishing, Feb. 20, 2020). Reach out to Bill at the following site: https://www.putsis.com/ Get the book here: https://www.amazon.com/Carrot-Stick-Leveraging-Strategic-Control/dp/148750165X/ref=sr_1_fkmrnull_4?keywords=William+putsis&qid=1554387240&s=gateway&sr=8-4-fkmr