Loose Threads Inside The New Consumer Economy

On the 37th episode of the Loose Threads Podcast, a show about the intersection of consumer, retail and commerce, I talk with Melissa Duren Conner, a partner at JBC, a PR and communications firm helping modern brands tell their stories. Melissa started the firm along with Jennifer Bett, after realizing that a new generation of brands needed a new type of communications approach. JBC works with a diverse slate of companies, some of which have been on the podcast previously, as they figure out how to cultivate influence in a rapidly shifting landscape. It was fun talking with Melissa about the shifting PR landscape and how brands need to navigate it in a time of maximum competition. Standing out is increasingly challenging, but those can that do it have more staying power relative to the old days. This is definitely something to keep an eye on. — Show Notes — JBC http://www.jenniferbett.com/ Edited by George Drake Jr. — About Loose Threads — http://LooseThreads.com Join the newsletter: http://eepurl.com/buLQY9