Loose Threads Inside The New Consumer Economy

On the 35th episode of the Loose Threads Podcast, a show about the intersection of consumer, retail and commerce, I talk with Brian Berger, a co-founder of Mack Weldon, a company reinventing men's basics with a modern shopping experience and technical fabrics. Although there is a lot of activity in the basics space right now, most of it is incremental. Mack Weldon wanted to rebuild the entire shopping experience, as well as the materials that men rely on every day. Brian and I had a great talk about the founding story, how it’s incentivizing men to buy more from the brand, and how the brand landscape is rapidly shifting. I enjoyed talking with Brian about his time building Mack Weldon and how sometimes building things the hard way is the right way. His pragmatism about the potential of brands like Mack Weldon was also refreshing, and it seems that he’s architected the company to take advantage of that potential while also managing expectations. — Show Notes — Mack Weldon https://www.mackweldon.com/ Edited by