Loose Threads Inside The New Consumer Economy

On the 34th episode of the Loose Threads Podcast, a show about the intersection of consumer, retail and commerce, I talk with James Ingram, the CEO of Splashlight, a company at the forefront of ecommerce photography and video. Every time someone goes shopping, they’re looking at dozens of images. Some have models in them, some are just product shots, and others are from people in the wild all over social media. Someone has to produce these images, and given the increasing speed of the industry, companies need more images than ever before. That’s where Splashlight comes in, acting as a near-vertically integrated company that provides the infrastructure, resources and expertise needed to photograph at scale. This is an industry that is invisibly yet highly visible, since people see their work every day but don’t know it. I find companies like Splashlight, which are doing crucial work that most outside the industry don’t know about, incredibly interesting. This is how real businesses get built. the plan to spin