Loose Threads Inside The New Consumer Economy

On the 33rd episode of the Loose Threads Podcast, a show about the intersection of consumer, retail and commerce, I talk with Nik Bando, a co-founder of Bogeybox Golf Club, a company that helps golfers modernize their style. For many, golf apparel is one of the sleepiest verticals in the industry, known for the baggiest clothing and the blandest aesthetics. But there is a new crop of golfers coming up that want to maintain their style to seamlessly both on and off the green. This is where Bogeybox comes in, acting as a vertical specific version Stitch Fix. I really enjoyed talking with Nik about everything from the company’s inception up to how virtual reality might fundamentally change the sport. It’s interested to see more companies go after very specific audiences. I won’t use the word niche because tens of millions of people is not a niche, but the focus brands like that can instill is powerful. This was the first episode exploring the intersection of consumer goods and sports, but it won’t be the last. I