Loose Threads Inside The New Consumer Economy

On the 31st episode of the Loose Threads Podcast, a show about the intersection of consumer, retail and commerce, I talk with Evan Fript, a co-founder of Paul Evans, a brand bringing the best luxury Italian footwear for men to the states at a contemporary price point. Evan founded the company after questioning why luxury footwear was so expensive. This sent him down a rabbit hole as he tried to reverse engineer high quality footwear at a more affordable price. Evan and I had a good talk about the journey of building the brand, the early results from the brand’s first retail store, and where Paul Evans fits into a booming market of direct to consumer brands. I really enjoyed talking with Evan about his time building the brand and all of the ups and downs it took to get it to this point. The discussion about working capital is especially pertinent, as it’s one of the biggest struggles for physical goods brands today, which leads brands to use mechanisms such as pre orders to fuel growth. Even so, it seems that